How do you feel when you have got 10,000 fans on Twitter, 300,000 fans on Facebook, 30,000 fans on Google+ and a lot of reshared pins on Pinterest. You feel so great; You feel like you are Oprah Winfrey. You might be humbled by this experience but you feel so popular. It’s a thrill to have a social proof but does that make you influential?
I wrote a post titled Popularity vs Influence where I looked at which was important and had the most impact. As I revealed in that article, I was motivated by a Forbes publication titled Who Are The Top 50 Social Media Power Influencers, 2013? by Haydn Shaughnessy which received a lot of criticism as its validation was discounted by readers.
Today as I promised, I would like to look at Popularity and Influence in Social Media. It’s a fact that Social media is creating a nation. Maybe we don’t have a President or government yet but Social media has changed the way we communicate globally.
Is Popularity the Same as Influence in Social Media
There was once upon a time when it was easy to be popular on Social media. All you had to do was create a profile or page, post content on that page and not before long, you would have lots of likes and loyal fans; that was the period when Social media was at its infant stage but as Social media keeps developing, there is a thin line between popularity and influence.
A lot of Social media experts have agreed that Popularity does not equal Influence. Danny Brown in Social Media Marketing Blog talks about popularity and influence in Social media. He says that while it is swell to have a large following on Social media, that does not make you an influence. His article does give an indepth knowledge of what it takes to be an influence in Social media.
However, lets be honest; we are all under pressure to be popular in Social Media. Just google Social media or check the keyword and you will see a high number of keywords on the subject; It’s a niche that has been given a lot of attention lately.
It would be nice to have a large following in all the Social media platform but don’t be under pressure. The message I am trying to pass in this article is that we should make an impact rather than status.
Influence and Social Media
Influence is more powerful than being popular. The best way to be an influence is to make a difference in your Social Media Community. It’s better to focus on relationships and helping your readers achieve their goals than numbers. One thing we forget is that even though we have social profiles, we are dealing with people.
Think about it, what’s the point of having a contact of 10,000 people when you don’t even know at least 50 of them. Would it not be better to have a relationship with 200 of your readers than struggling to know 10,000 of them.
Now I am not discouraging you from having a large number of fans but if your mission is not relationship and helping your readers, then you need a rethink.
Which is your favourite, Popularity or Influence?